After launching a decade ago at the trendy Devachan Salon in New York City, DevaCurl quickly became popular among curly-haired girls seeking products suited to their hair type without damaging chemicals. With the introduction of DevaCurl No-Poo, the original non-lathering conditioning cleanser, came the beginning of a CURLvolution!
Welcome to the era of DevaCurl
Where sulfate free and botanically infused haircare unite. Whether your hair is relentlessly curly, wavy, straight or chemically processed, Deva’s interchangeable product line has it’s own unique blend of botanicals that allow for individuality, simplicity and the freedom to address your hair’s specific needs.
What is in the Deva system?
The answer is what is NOT in the Deva system. We took the poo out of shampoo, the harsh and dehydrating detergent otherwise known as Sodium Lauryl Sulfate. We removed all unnecessary chemicals that often play on hair’s vulnerability and replaced them with the finest quality of cleansing and moisturizing botanicals that rejuvenate, restore and respect your hair’s natural order. The beautifully healthy hair you deserve will be yours with DevaCurl, and DevaCare.
With Deva, hair is not a trend… it’s a lifestyle!
Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of this conversation. It’s curly, it’s complicated, it’s fun, and we get it.
That’s why our products are all inspired by conversations with real people. And our stylists won’t just give you amazing curls, they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.
Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.
It drives everything we do.